MUHAMMAD NADEEM BHATTI
Generalise System Priority is a unique chance to promote the brands and export garments industry. Pakistani fashion has flourished well in the changing environment of fashion world. Since Pakistan came into being, its fashion has been historically evolved from different phases and made its unique identity apart from Indian fashion and culture. At this time, Pakistani fashion is a combination of traditional and modern dresses and it has become the cultural identification of Pakistan. Despite of all modern trends, the regional and traditional dresses have developed their own significance as a symbol of native tradition. This regional fashion is not static but evolving into more modern and pure forms.
The term Pakistani clothing refers to the ethnic clothing that is typically worn by individuals in Pakistan and by the people of Pakistani descent. Pakistani clothes express the culture of Pakistan, the demographics of Pakistan and regional. Dress in each regional culture reflect weather conditions, way of living and distinctive style which gives it a unique identity among all cultures.
Pakistani dressing has similarities with Indian dressing because of pre-partition culture which was shared by these nations for thousand years but the religious factor was always there which makes a difference. Traditional Pakistani dressing also shares similarities between the ethnic groups of central Asia and ethnicities of the Iranian plateau such as the Turkic ethnic groups (i.e. Kazakhs, Uzbeks, Turkmens and Iranian ethnic groups Tajiks, Khorasani Persians and Pashtuns).
With the passage of time Pakistanis are adapting modern dress and cultural clothing and exporting especially in big countries.
The most favourite dressing among Pakistani women is shalwar kameez which is worn in different styles, colours and designs especially the front part of kameez is decorated with different styles and designs of embroidery. It is worn with different sleeve length, shirt length, necklines and different types of shalwars like Patiala shalwar, churidar pajama and simple trouser. Kurta is also worn by women in latest designs. Dupatta is an essential part of shalwar kameez and considered a symbol of woman’s respect.
Pakistani women have variety of traditional dresses other than Shalwar Kameez but they mostly wear them in special occasions like wedding, engagement, mehndi and other traditional ceremonies. Among these dresses saris are very popular and its each design and colour seems unique from the other e.g. Lehnga Style Sari. Lehnga is another popular dress which resembles with skirt but a typical traditional dress. Gharara and Sharara are two resembling dresses which are often used in ceremonies. Farshi Pajama is an old traditional dress which is worn occasionally. Laacha is worn in Eastern part of the country, it is a dress which resembles with Dhoti from its lower part.
All traditional dresses are expose trend traditional. But due to modern changes in fashion as society women and men are caring themselves and using classic two pieces pant coat and designer suits like Texados and classic three pieces suit pant coat. According to good patterns and designs in which Figure brand is number one brand to make custom made and standard size in Pakistan.
In Pakistan, fashion industry is introducing Pakistani traditional dresses and all over the world as cultural representatives and becoming a reason to introduce international trends not only in Pakistan but in over world. Media, film Industry and Internet have the biggest role in promoting fashion in Pakistan. There are a lot of TV Channels, Magazines, which are working only for fashion industry. Despite of the religious boundaries Pakistani fashion industry has become recognised all over the world through its designer garments, stylists and fashion shows.
Pakistani stylists have also a major contribution in giving the celebrities and even an ordinary man a new look.
In order to promote fashion garment industry, federation Pakistan chamber garments committee caring and trying their level best to export garment and trends by their members who are working hard to promote garment and the name of Pakistan. Committee depends upon the members who are running their renowned brands like Figure in male fashion garments and Meer collection for traditional ladies garments and Klay international for denim jeans.
GSP Plus we have been adopted by the grace of God and ready to promote our designer and garments in Central America and European Union markets. Although, Bangladesh and India had not casted vote in the favour of Pakistan to find GSP, but by the grace of Almighty Allah, nobody can stop the progress of Pakistan. Although, Pakistan still facing crisis regarding industry but full of spirit to make designer garments and to promote and export to another countries to enhance export level.
Extensive fashion activities in Pakistan Fashion Events held in different parts of the country as well as abroad in which versatile approaches towards new trends always amuse the spectators.
In order to promote fashion there are many fashion weeks held in Pakistan to promote garment industry. But Husnain Kazmi is the person who had organised more than 32 fashion shows in 2 years. In this regard federation Pakistan chamber garments industry committee had decided to offer him gold medal upon his services toward promoting fashion and garments industry.
Although, these events are major part to promote fashion garments and capture markets of the world, but in this regard, although, government of Pakistan is receiving 54pc tax of all the revenue. There is no gas, no electricity, if available then too much costly. These are the reasons behind not able to get export garments for another country.
For better exportable industry, government should announce special packages of energy like electricity and gas to the industry on very competitive and less price  rates then there is no doubt Pakistan will be in best exportable and the government could have best tax collection from the industry of Pakistan.
(The writer is Chairman Federation Pakistan Chamber Garments Industry)