Staff Reporter


Fashion designer Sania Maskatiya to introduce signature geometrics featuring a fresh boldness in both abstraction and simplification, paying homage to the angular elegance of the Art Deco movement with ‘Décorer’ on March 11, on second day of the 2016 PFDC Sunsilk Fashion Week. ‘This collection marks a further evolution in design from the House of Sania Maskatiya . We embrace a diversity of texture against a more structured silhouette to present a collection that is true to our signature of practical elegance and luxury wear.’ said Sania Maskatiya . The Decorer contained contrasting multifaceted motifs, from the stark to the sublime, with streamlined silhouettes; Décorer marries the diverse to the traditional, using rich hues and lavish ornamentation. Accentuated by a myriad of embroidered textures on matching separates, all assertive in their assorted luxury, Décorer radiates an organic fluidity reminiscent of the Art Nouveau Era For the showcase, Sania Maskatiya has collaborated Charles & Keith for footwear with a soundtrack mixed by celebrated DJ Shah Munir.

A textile design graduate of the prestigious Indus Valley School of Art and Architecture in Sania Maskatiya , joined hands with director Umair Tabani in 2010, to create a distinctive clothing label that has captured the fashion industry by storm. The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. Sania’s brand has led to win three Lux Style Awards for Achievement in Luxury Pret and Achievement in Lawn respectively. The fashion brand utilized its own in-house printing, embroidery and stitching units with a dedicated team of talented textile graduates.

Sania Maskatiya currently serves as a member of the Fashion Pakistan Council board and has been appointed as a member of the Executive Committee for the Indus Valley School of Art and Architecture.