The most enduring image of the last Miss World pageant held in London 40 years ago is of angry feminists storming the venue and pelting the celebrity guests with eggs and rotten tomatoes. Forty years on, the protest was more muted as Venezuelas Ivian Sarcos, a 21-year-old human resource graduate and wannabe social activist, was crowned Miss World on Sunday amid the usual razzmatazz at a song-and-dance event here. A group of women gathered outside Earls Court in West London to protest against the objectification of the female body, They raised slogans and waved banners, one of which read Were not ugly, Were not beautiful, Were angry. Another said Miss World is the jewel in the crown of rape culture. As guests, who had paid up to 100 and some looking slightly sheepish, hurried their way in, one protester screamed: Shame on you. Among them were some from the famous 1970 protest now much mellowed but still angry that women should be judged by their looks alone. Youd think after 40 years things would have changed, wouldnt you? Look what happens what society expects from young women. There is terrible pressure put on them to look a certain way, said Jo Robinson, who led the 1970 protest and spent a night in prison. Defending the pageant, Angie Beasley, Director of Miss England, described it as much more than just a bikini parade. The contest, she claimed, had also changed with the times. These people should give it a chance instead of thinking its just a bikini parade. Im all for women standing up for what they believe in, which is why I run Miss England, but Im fed up of these protesters trying to bully us and push us around. TH