Academy Award Winner Garry Madisonas the Colourist for Arth – the Destination

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2017-11-10T20:58:00+05:00 PRESS RELEASE

Garry Madison – part of the Best Effects Academy Award and BAFTA winning team for Interstellar and Ex-Machine – has stepped into Pakistani cinema through Shaan’s rom-musical film Arth – the Destination.

It is a gesture of concern and interest from Garry Madison’s part, for taking up the opportunity to work with the team of Arth – the Destination as the color-grader, and a moment of pride for Pakistani film industry for being coached by an Academy Award winner. His fame of expertise in cinematic visual effects and color-grading, especially acknowledged for the films The Dark Knight Rises, Dunkirk and Interstellar, have crowned him with the position of one of the finest colorists in Hollywood.

Gary expressed his excitement defining how the theme of the movie travels across all cultures alike, “I've been lucky enough to work on some of the film industry’s biggest films over the last 6 years – films such as The Dark Knight Rises, Interstellar and The Avengers.  Arth falls into that category of films; even though it's aimed at a different culture, the themes of the film carry across all cultures: the feeling of loss and then finding what you thought you had lost – for me that transcends culture.”

Gary ensures that this movie will revolutionize the way visuals are treated and processed for the Pakistani cinema. He said, “Yes, I'd agree that Arth is a new evolution for the Pakistani film industry, I've been fortunate to be able to share my experiences from the film industry to enhance what is a visually stunning film but the main credit for that leap is with the director Shaan and producer Hammad for bringing to life a modern take of life as a Pakistani.”

Arth not only revolves around themes that are specific to Pakistan but are also a step ahead from what has already been shown in Pakistan’s cinematic history, in this respect Gary shares his experience in the following words, “It was very important to Shaan to make sure that the grade of the film was progressive in terms of Pakistani films that have come before, though Shaan still wanted to keep an authentic feel.  That was the main challenge that I faced: finding the balance between old and new; and I think we found it.”

Now in Lollywood, Garry Madison shows interest in working with the film industry. Shaan Shahid, the director of Arth – The Destination has not let the knocking opportunity at home go unanswered. He expressed his gratitude for working with a Hollywood colorist in the following words, “I was enthused for having an Oscar winner on my team; working with him has proven the experience to be even more enthralling. I am glad that I made this choice and look forward to see the audience’s response at a fresh display of cinematic art.”

Shaan has not only strengthened film trade between Pakistan and India through Arth – The Destination, but has left no stone unturned in making this film a visual treat for Lollywood, Bollywood as well as Hollywood.

The film is produced by Hammad Chaudhry, Faraz Chaudhry and Shaan Shahid under their banners of HKC Entertainment, Cinestar and 5th Element Entertainment, respectively. It is expected to be released worldwide in cinemas on December 21st, 2017.

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