SUPERSTAR Justin Bieber cost his toy doll maker a whopping $100,000 when he chopped off his famous locks. The Canadian singer opted for a new haircut earlier this year just before he turned 17 - a sudden move that left The Bridge Direct company reeling, according to CNN. GN Gone was his trademark shaggy sideswept 'do and in place was a funky, shorter look. 'First off, I had no idea what he did, said Jay Foreman, founder and CEO of the Florida-based firm, which hit the jackpot in June 2010 by scoring an exclusive license to make Justin Bieber dolls.I heard a lot of shrieks around me, and people running in and out of their offices. The doll deal had been enormous for the one-year old firm, which employed just a handful of workers at the time. Foremans brand managers - many of whom had set up Google alerts in order to keep tabs on the teen heartthrobs every move - were first at the company to learn about the shock haircut. 'I got everyone into a conference room and we looked at some images, Foreman told CNN Money. 'We werent sure what he had done. Then it became obvious that his trademark was gone. The unexpected chop meant the firm, based in Boca Raton, had to alter its autumn 2011 round of manufacturing to reflect Biebers fresh image - a last minute switch now revealed to have cost $100,000. 'We didnt want to disappoint fans with a Justin Bieber doll that doesnt look exactly like him anymore, added Foreman. 'But there wasnt much we could do about it. GN