KARACHI (PR) EFU Life Assurance Limited, leading private sector life insurance provider in Pakistan, has been honored with the prestigious ‘Consumer Choice Award 2018’ for Best Life Insurance Company at the 13th Consumer Choice Award 2017-18. Mustafa Hussain Oonwala, National Sales Director EFU Life, received the award on behalf of the company from Sardar Masood Khan, president Azad Jammu and Kashmir and chief guest for the event.

This is the 10th consecutive year that EFU Life has received the Consumer Choice Award.

The award reflects the company’s customer - centric approach, innovative products catering to the evolving needs of customers and the latest practices it adopts for providing superior services.

Consumers Association of Pakistan is a non-government, non-profit organization formed by volunteer individuals, with an aim to defend and promote the interests of Pakistani consumers - citizens as purchasers or users of goods and services - in the Pakistani policy process.