LAHORE (PR): Olympus Imaging Corporation was awarded for two of its successful products by The European Imaging and Sound Association (EISA). OM-D E-M10 camera received EISA’s “European Consumer Compact System Camera 2014-2015” award, whereas M Zuiko Digital ED 12-40mm f/2.8 PRO lens was awarded with the “European Compact System Zoom Lens 2014-2015”.

The European Imaging & Sound Association (EISA) is an organization representing 50 leading camera, imaging and audio magazines in 20 European countries. Each year it selects outstanding products and technologies from a wide spectrum of audiovisual product categories.

The OM-D E-M10 is the latest model in Olympus Compact System Camera OM-D series, with the cutting-edge technology, 16MP Four Thirds CMOS sensor, 8 fps continuous shooting, Wi-Fi allowing remote control and file transfer to smartphones, Focus peaking & ‘3-axis’ image stabilization into a compact and lightweight body. The EISA jury was impressed by the affordability of the E-M10 camera, and expressed that “The Olympus OM-D E-M10 harnesses all the qualities that has made the OM-D series so successful and brings them together in a more compact body, at a more affordable price.”

M. Zuiko Digital ED 12-40mm f2.8 PRO, interchangeable lens conforms to the Micro Four Thirds System standard and features a constant aperture f2.8. This lens features a dustproof and splash proof construction. The EISA jury comments: “Being Olympus’s first PRO lens for Micro Four Thirds, the M.ZUIKO DIGITAL ED 12-40mm 1:2.8 is nevertheless affordable for the enthusiast photographer too.”

Olympus is a renowned name in Pakistan among camera products, thanks to the successful distribution of Super Enterprises; the official distributor of Olympus cameras in the county. According to the CEO of Super Enterprises Mr. Nasir Saeed, the first and the foremost object of SE is to bring world best technology camera within customer’s reach. SE aims at benefiting its customers with best suitable prices along with learning sessions and free workshops to amateurs to enhance their basic skills and photography techniques, and also inculcate importance of photography as a form of art.