KARACHI It hasnt been moved in 86 years, but today the secret is out The Coca-Cola Company has moved the125-year-old secret formula for Coca-Cola to a new home at the World of Coca-Cola in Atlanta. As the capstone to the 125th anniversary year of Coca-Cola, the Company is sharing the rich history and timeless appeal of its secret formula in a brand new exhibit where visitors can experience the worlds most recognized brand like never before, says a press release. For the first time in history, the vault containing the secret formula will be visible to the public in a permanent exhibit titled The Vault of the Secret Formula, opening today at the World of Coca-Cola.