The Australian Competition and Consumer Commission (ACCC), which is the country’s competition regulator, recommended overseeing the commercial activities of Google and Facebook in order to protect smaller tech firms.

In its preliminary report released Monday, the ACCC called for a powerful new body which would have the authority to demand information as to how the two companies adapt their algorithms and as well as investigate how both giant tech companies might be favouring their own businesses ahead of other companies, the Hill reported.

The ACCC had also recommended a number of possible tax incentives for media companies who conduct certain types of public interest journalism. The report focused on Facebook and Google noting that both companies are luring up to 80% of digital advertising dollars, holding substantial market power, which is “unlikely to erode in the short to medium term.”

The report had also suggested that the new watchdog would have jurisdiction over any platform that earns $100m in revenue in Australia in order to remain effective and would have the authority to inquire into all aspects of the digital platforms’ business. 

The inquiry was launched last year by Australian Prime Minister Scott Morrison, who was worried about the impact of tech platforms on the decline of journalism jobs and advertising dollars in traditional media.

The report rejected the arguments of Google and Facebook about the need for secrecy regarding the algorithms.

It had also recommended that the government conduct a separate review to design a “platform-neutral” approach to rules around news and journalistic content, suggesting that it should include a national classification scheme applying across all media, including the internet.

A spokeswoman for Google told The Wall Street Journal that the report conducted an examination of "important topics in relation to Australia’s changing media and advertising industry"; a Facebook spokesman told the Journal that the firm is reviewing the ACCC's recommendations.

Earlier in December, UK Parliament members released a mass of internal documents from Facebook revealing that the social media giant gave some third parties special access to user data without users' consent, putting the company’s privacy policy under scrutiny.