SHE appeared on her father’s single at just a few hours old, so it comes as no surprise that Beyoncé and Jay-Z’s daughter Blue Ivy is a brand in the making.

According to reports in the US, the new parents have moved to trademark their one-month-old baby’s name. The power-couple have filed an application with the US Patent and Trademark Office to protect Blue Ivy’s name against others using it.

The application was filed under Beyoncé’s company BGK Trademark Holdings and is still pending, according to MTV. If approved Beyoncé, 30, and Jay-Z, 42, could use their daughter’s name for any brand or endorsements, but it is more likely they took action in order to prevent others cashing in on their already famous offspring.  Family law attorney Vikki Ziegler told MTV: ‘Seeking the trademark forestalls competitors from using the child’s name and or third parties from attempting to sell the baby’s name back to the couple.                –DM