Eminent Urdu poet, humourist and columnist Ibn-e-Insha's 31st death anniversary is being observed today. He was born on June 15, 1927 as Sher Muhammad Khan, but shined in the literary world as Ibn-e-Insha. He also served UN for some time and this enabled him to visit a lot of places and was the reason of his subsequent travelogues. Insha spent much of his time in Karachi. He died of Hodgkin's Lymphoma on January 11, 1978 in London and was buried in Karachi. Along with his poetry, he was regarded one of the best humorists of Urdu. His poetry has a distinctive diction laced with language reminiscent of Amir Khusro in its use of words and construction that is usually heard in the more earthy dialects of the Hindi-Urdu complex of languages, and his forms and poetic style is an influence on generations of young poets.