Lahore

A leading Turkish industrial giant, Kale Group, with a growing worldwide footprint and diverse portfolio of interests including ceramics, machinery and equipment manufacturing, defense and energy, is the latest overseas investor to enter the Pakistan market.

Kale Group President and CEO Zeynep Bodur Okyay talking to The Nation said that Pakistan is a lucrative market for construction materials with limited state of the art manufacturing facilities. “We are planning to establish manufacturing plant and assessing the market through our Pakistani dealers in this regard,” she added.

She said that joining hands with the El Nafey Group, one of Pakistan’s leading entrepreneurships, the Kale Group company, Kaleseramik has opened a spanking new seven story exclusive showroom in Lahore to display and market the complete range of Kale brand Ceramic tiles and bathroom furniture and fixtures.

Zaynep Bodur Okyay said that initial response is very encouraging, as the company has won contracts for Packages Shopping Malls, Nishat Emporium and Coca Cola head office.

Kale Group President termed Pakistan as one of the top emerging global economies of the world, next to Turkey, India, China, Indonesia, Brazil and Russia and added, “Pakistan, with a national income in access of $ 237 billion and a population approaching the 200 million mark, is on its way to become one of the most important global players in the near future.”

She claimed that Kele products are at par in quality with the Italian and Spanish brands but are 40 percent cheaper. The products she added are 20 percent more expensive than Chinese but are far superior in quality. She said Chinese products are imported at very low duty due to FTA between the two countries.

She said the high end buyer go for Italian and Spanish products, middle segment prefers Chinese products that are relatively cheaper and local products used by the lower segment of society.

Mentioning how the Turkish people have never forgotten the support from the people of Pakistan during Turkey’s war of independence, Zeynep Bodur Okyay expressed that she sees this investment as payment to a debt of gratitude – a sentiment that will capture the hearts of a majority of Pakistanis, who also see Turkey as a brotherly nation.

Kaleseramik is Turkey’s no1 Ceramics manufacturer and exporter and Europe’s third largest, exports to over 100 countries, earning export revenues in access 100 million dollars per annum.

She said that Kale brand products are set to rapidly penetrate the Pakistan market, with a commitment to provide top quality at affordable prices.

First established as Canakkale Ceramic Factories Corporation in 1957, Kale Group pioneered the formation of the ceramics industry in Turkey, and has become an industrial giant internationally with investments in Turkey, Italy, and Russia. In Turkey alone the Group comprises 17 different companies with a combined workforce of 5,000.