LAHORE: The first day of the four-day premier event PFDC Sunsilk fashion week 2016 kicked off yesterday.

The star-studded event featured fashion presentations by Sana Safinaz, Feeha Jamshed, Muse, the Bank Alfalah rising talent show, Sublime by Sara and Maria B. The event with all its glamour brought together all the fashion industry including top designers, top models, journalists, bloggers and social media reporters at the Expo Centre.  The fashion week introduced many upcoming designers and established the fact that Pakistan’s fashion industry is becoming more innovative especially with regard to luxury pret. Collections showcased pointed out the fashion forecast for Pakistan.

The success of PFDC Sunsilk Fashion Week in its previous editions made it possible that this time around the number of sponsors was more than any other event. The fashion week also serves as a platform for the launch of new products, marketing campaigns and promotional activities. It all is in the best interest of fashion industry that is growing at a rapid pace. Day 1 was a huge success mainly due to the perfect choreography, which was done by none other than HSY.

Here are some glimpses from day1 at PFDC:

Sana Safinaz:

One of the biggest fashion design house Sana Safinaz opened Luxury/Prêt Show on Day-1with their Spring/Summer 2016 collection titled ‘Sugar Rush’. The collection featured a contrast between an overtly feminine colour palette of lacey whites and creams of soft pastels paired with masculine stripes to create a fascinating sensory dichotomy. To portray a ‘Sporty Luxe’ theme, bomber jackets, tracks, boxy tunics along with wispy maxis were incorporated and accompanied by creatively designed sneakers that lend to the overall playful theme of the collection. The collection was accessorized using classic pieces from the debut collection ‘Bridesmaids Special’ of the internationally acclaimed brand Outhouse Jewelry.


Karachi based Designer FeehaJamshed showcased a new collection titled ‘Bob Squad’ during PFDC Sunsilk Fashion Week’s Luxury/Prêt segment. ‘Bob Squad’ by FeehaJamshed derived its inspiration from the late 60’s and early 70’s fashion in music, including David Bowie, 60’s art, strokes of color, floral and psychedelic prints modernized for today’s times.The collection’s silhouettes varied from short to long and tapered to baggy with new and interesting cuts. ‘Bob Squad’ featured luxe fabrics such as silk, organza, cotton and velvet embellished with textured and layered flowers, pearls, beads, sequins, embroidery and cutwork. The collection’s colour palette was a mix of pastels and a pop of bright colors, predominated by black and white.


Muse with their collection titled Last night kicked off the audience. Embellished, opulent and sporty eveningwear was key features of the collection. The collection also featured menswear pieces and boasts a combined colour palette comprising of navy blue as well as beige in order to capture the elegance of its inspiration in a wearable manner for both genders.

Ghulam Dastgir:

Ghulam Dastgir showcased his ‘Ettal Abbey and Bavarian Peasants’ collection at PFDC Sunsilk Fashion Week’s Bank Alfalah Rising Talent segment. The collection takes its inspiration from Ettal Abbey which is one of the most famous churches of Bavaria, Germany and was combined with the lifestyle of the working class of Bavaria. This collection revolved around Baroque and Rococo style aesthetics. Ettal Abbey church and Bavarian working classes have been chosen as subjects to manifest the equality between elite and lower class. Wool, floral lace, karandi, silk, organza and leather have been used as main fabrics.

Hira Ali

Hira Ali's collection Curiouser & Curiouser was plain and gorgeous. Hatching necklines, clean silhouettes, 3D textures and short capes were the key highlights of her collection. A collection that featured a blue and a white colour palette looked fresh and very summery

Saiqa Raheem :

Saiqa Raheem showcased its ‘Yurt’s Manifestation’ collection. The collection takes its inspiration from Yurts picked out from Kara-Kalpak's way of life. The collection highlights the transition and stark contrast between the two ways a yurt is viewed as external side of the yurt is extremely plain whereas the interior is exceptionally conventional due to the usage of robs and the interweave method.

Unza Khalid

Unza Khalid made her debut at the ‘Bank Alfalah Rising Talent Show’ segment of PFDC Sunsilk Fashion Week 2016 with a collection titled ‘Melody Lay to Muddy Death’. Drawing inspiration from a pre-Raphaelite painting by John Everett Millais, the collection revolved around the main female character of Hamlet, Ophelia. The idea behind putting together this collection is to bring to light the painting’s depiction of Ophelia’s dramatic drowning and her irrepressible fascination for nature.

Sublime by Sara Shahid

Sublime by Sara collection was inspired by a beautiful soft palette of pastels and white, the collection depicts an ethereal mood, effortlessly pairing both fluidity and structure. The collection is in essence sublime Inspired by a desire to exhale.

Maria B

Maria B closed Day 1 with her luxury prêt collection. The collection is inspired from the prime colours of cappuccino and dove, a definition of elegance and sophistication worldwide that have also served as an integral inspiration for the design brand’s prior collections. The collection comprised of different separates such as peplum jackets, boot cut pants, cropped tops and kimono sleeves in silhouettes that are globally appreciated and worn. Renowned TV star Maya Ali walked the ramp as the brand’s celebrity showstopper.