The first day of Made in Pakistan Fashion Showcase 2017 by Fashion Pakistan, the leading platform for Pakistani fashion designers, in partnership with TDAP, as the title partner held on 10th November. More than 700 foreign delegates from all five continents are visiting to attend Expo Pakistan 2017 (Nov. 09 to Nov. 12) exhibition and the 3-Day "Made in Pakistan" and Millennial Fashion Showcase (Nov. 10- Nov. 12).

The Made in Pakistan Fashion Showcase is being held with the intention of creating export worthy collections, by eminent designers for the export markets. The aim is to encourage production of value added products from Pakistan and to create a synergy with the Industry. Besides providing them solid experience and mentoring in their field, and a chance for their work and talent to be recognized. The aim is to encourage production of value added products as it is the way forward making our fashion industry competitive in international markets by building on relationships with buyers, both overseas and domestic, and establishing and strengthening ties with international businesses.

Made in Pakistan is the first event of its kind, providing premium exposure to up and coming fashion designers in the industry. The event will showcase collections by Amir Adnan, Aamna Aqeel, Fnk Asia, Nova Leather, Hassan Riaz, Tena Durrani, Deepak Perwani, M Jafferjees X Wardha Saleem, Zuria Dor, Rizwanullah, Adnan Pardesy, Nauman Arfeen, The Pink Tree Company, Maheen Khan (Gulabo), Farah Usman, Sundus Talpur, Salman, Zainab, Shahmeer Ansari, Farah, Sobia Halar, Naina and TIP. The event also has dedicated Millennial Fashion Segment where select students from PIFD, AIFD Karachi, and TIP will showcase their talent on Day 3.

Commenting on the event and partnership with TDAP, CEO Fashion Pakistan said, "As Pakistan is a textile based economy and largely dependent on exports, this year the numbers have shown that due to competitive markets the export have dropped by 2 billion dollars. Most of the manufacturing has moved to countries like Bangladesh, Cambodia, Srilanka and Vietnam. Some due to internal challenges and constraints but also largely due to lack of value-addition. We at FP want to develop our designers and provide them a stage so they have the right market insight and the tools to get in to this Value Added segment in-line with International trends and consumer demands and this collaboration with TDAP also aims to just do that”.

Saeed Tamimi representing TDAP opined on this latest partnership by saying, “TDAP has always been instrumental in facilitating and promoting Pakistan's fashion industry since last many years. Our main aim is to emphasizing on meeting the requirements of local and international marketing through promotion & facilitation, understanding the export culture, quality control, trends & forecasts etc. So that opportunities could be created to place small units to join medium group and medium group to be promoted into becoming a larger exporting unit.  

We are also working to develop  entrepreneurship in our value added sector through trade and enhancing commercial activities among the designers, particularly in industry, TDAP supports and facilitate participation of our fashion designers in the mainstream local and international  fairs, fashion weeks and other related activities etc. Similarly, each year, on the occasion of TDAP's mega event Expo Pakistan, it encourages and support the designer's industry to showcase their masterpieces before hundreds of foreign buyers and international media.”

Nubain Ali served as the Show Director/Choreographer for the event, Backstage and Event management of Made in Pakistan is done by Production 021, Hair and Make-up by Nabila’s N-PRO & N-GENTS and Tehmina Khalid’s Take-II served as the PR partner.