Pakistan’s fashion fraternity is growing not only in numbers but also in influence in both the national and international arena. Pakistani fashion is certainly going places as it has now achieved global appeal and attracts international buyers and fashion houses. This was evident from the country’s premier fashion event Telenor Fashion Pakistan Week 2015 held at the Pearl Continental Hotel in Karachi. The four-day event attracted both national and international media as well international buyers or their representatives.

The event organised by Fashion Pakistan Council, which is part of the Council of International Fashion Designers, aims to support Pakistani fashion in the global market and to make it competitive in international markets by building on relationships with buyers both overseas and domestic, establishing and strengthening ties with foreign buyers. TFPW attracted top designers fashion brands of Pakistan.

Among the designers were internationally well known personalities like Deepak Perwani, HSY, Nida Azwer, Sania Maskatia, FNK Asia, Sadaf Malatrre, Amir Adnan, Sanam Chaudhri, Zaheer Abbas, Fahad Hussain, Body Focus Museum, Daaman (Maleeha Chaudhry), YBQ, Wardha Saleem, Inaaya, Sonya Battla, Aamna Aqeel and the one and only Sahaael Ansari. The brands included Lala Textiles, Jafferjees, Caanchi & Lugari, Gul Ahmed, Levis and Sania Maskatiya for Al-Karam. The designers who made their debut at the TFPW were Somal Halepoto, Zara Shahjahan and Madiha Raza along with top two students each from Pakistan Institute of Fashion Design and Indus Valley School of Art and Architecture that is Rimsha Shakir and Shehza Azhar from the latter and Hassan Riaz and Momal Zia from PIFD. The students were very creative in their debuts while Momal Zia was extraordinarily impressive with her collection, which explores the rawness and aesthetics at the nature of Nepal honey hunter’s lifestyle. She has presented prêt collection that represents the rawness and isolation of hunter’s life.

To showcase the creativity of the designers around 40 top divas who blazed the runway with their catwalk included Nooray, Cybil, Nadia Ali, Sadaf Kanwal, Sabeeka, Amna Ilyas and Amna Babar while male models included Jahan-e-Khalid, Wajahat, Umer Shahzad, Hasnain Lehri, Shahzad Noor and Rohail Peerzada. The ramp and the lighting was of international standard that is there were variations of light on the ramp that showed off the dresses in a very distinctive and yet fascinating way.

The whole show was presented very professionally though you sometimes can’t do with that little bit of drama element and the bombshell glamour of our high street fashion that has made inroads in our part of the world. The scribe believes it all depends on the show’s creative director and HSY the choreographer is getting better with each event he directs. The way he moved in the spotlight to guide his team of models and how the backstage management done by Production 021was remarkable considering there was no mix up of things. The music as always was bombastic and so was the selection of upbeat songs of different eras as well as the latest hits. Makeup expert Nabila managed to spin magic with Maybelline New York, which celebrated its 100 years with TFPW. This year she is celebrating three decades of being in the beauty business and it is marked with the launch of her new product line. In the four-day event she incorporated makeup looks inspired by Maybelline’s 100 year looks. She added a touch of her own personal flair for some never seen before fun and unique looks.

About the collection showcased at TFPW most were fusion and blending of eastern and western trends and traditions. In fact one can safely say that Pakistani fashion resonates well with the international trends. From Nida Azwer’s ‘The French Trellis Collection’ to Fahad Hussain’s Dominionatrix or Deepak Perwani’s ‘La Dolce Vita’ it is clear that our designers have global ambitions and their dreams are coming true. The most promising thing about TFPW was the fact that most of the designers had come up with new collections for the event. The designers showcased casual and formal wear with a lot of stress on luxury prêt and also couture.

To cover the event the international media managers included Vice TV team from USA led by Emma Beals, Lauren Laughlin of the Time magazine and Shay Mirza of the Londonite from UK. The local and national media was also present in good numbers. And in the end hats off to team Fashion Pakistan led by its CEO Wardha Saleem and Chairperson Sanam Chaudhri.

Sonya Batla

 

The stunning collection called “Manora” was an eclectic mix of casual wear and formal silks, chiffons and jersey blends, minimal in their cuts and rich in visual texture. was an eclectic mix of casual wear and formal silks and chiffon in their cuts and rich in visual texture. She is inspired by nature and keeps the silhouette modern and cutting edge while keeping an attempt to configure negative and positive spaces to lend perspectives and rebalance proportions in order to create new work.

 

Deepak Perwani

Pride of Pakistan, who has won a lot of accolades for Pakistan across the globe presented his collection “La Dolce Vita” which is vintage inspired and celebrates the liveliness of spring romance with delicate pastel hues and soft floral prints. The spring/summer collection celebrates the season with a splash of colours. The collection had embroidered fabrics, printed chiffons and fine cotton dresses.

 

Shamaeel Ansari

The celebrated designer closed the show with her beautiful collection which is inspired by the legacy of Hali. Patterns and prints infused with the signature Shamaeel touch, par excellence workmanship and a fusion of regal and modern ensembles made it absolutely breathtaking making it a grand finale worth remembering.

 

Wardha Saleem

She presented the “Lotus Song” a spectacular collection inspired by ancient flora and fauna of Madubhani art of the Subcontinent and Ikat print patterns of Indonesia. Incorporating fresh summer hues and illuminate motifs the collection was a gorgeous work of art. The collection consists of meticulously hand crafted embroidery of resham threads and gota intricately worked into patterns and beaded with pearls and flowers using French knot, reverse stitch and Kitcha work technique.

 

Nida Azwer

The talented designer opened the fashion week with her “French Trellis Collection” that celebrates spring with its intricate floral and trellis-based patterns, featured on a variety of luxe fabrics comprising of organza, chiffon, silks, cotton nets and net. The collection features digital prints, digital embroidery, hand embroideries, laser cut, pleading, 3D textures and embossing. The collection is based in hues of beige, grey and off whites with hints of pink, and is embellished with crystals and pearls.

 

Sania Maskatiya

Paying homage to the unsung heroes of design Sania presented her luxury prêt collection “Khayat – The Tailor”. Using a plush colour palette from the sedate to the snazzy, the collection uses deluxe silks to utilitarian denims as alternative canvases on which flash images from a kaarigar’s workshop glide eloquently by. Sections of light embroidery scatter themselves about these vibrant graphic designs, lifting both the texture and mood of each piece, lending every ensemble its very own beat.

Sanam Chaudhri

Spring-Summer collection Zingara was well received by the audiences as they were mesmerised to see beautifully light surface embroidered fabrics softly structured as pleated skirts and trousers with sweet and soft colour blocked asymmetric silhouettes, aesthetic has turned to redirecting masterful technique in handwork and silhouette frames onto a very wearable, sophisticated canvas. Each ensemble is relatable and lovable.

 

Fahad Hussayn

Dominionatrix – Decoded s/s 2015 is derived from the structure and hierarchy of a mythical dominion and the matrix of its construction. Layered and levelled in design a mastered mix of the gardens of Eden blended in with classical representation of angels, architecture of cathedrals and sheer blends of opaque and translucent fabrications commenced with the idea of glorification of relics. The structure the collection consists of hybrid dresses, hybrid pants, draped hybrid jumpsuits, classic gowns, signature Fahad Hussayn drapes and opulent recreations of classic molded into modern wearable silhouettes.