Winner of ‘Rising Talent Award’ announced

KARACHI (PR): Out of the four debut designers who contended for the Bank Alfalah Rising Talent Award on the first day of the Fashion Pakistan Week 2016, Uzair Sardar was declared as the winner of the competition. Uzair Sardar from Asian Institute of Fashion Design received the Rising Talent Award and a cheque of Rs500,000 from Aly Mustansir, Chief Marketing Officer at Bank Alfalah. Through the award, the Bank provides a prestigious platform for young designers to showcase their talent and transform their ambitions into success.

The winner of the Bank Alfalah Rising Talent Award was decided through transparent voting of jurors as well as the general public. The other three contestants who got the opportunity to showcase their designs for the first time ever at the Fashion Pakistan Week 2016 included Nida Sohail from Asian Institute of Fashion Design, Syeda Urmia Naqvi and Shanza Jamilfrom Indus School of Arts and Architecture.

Sharing his thoughts on the Bank Alfalah Rising Talent programme, Atif Bajwa, President & CEO at Bank Alfalah said: “The Rising Talent platform does complete justice to our promise of ‘the way forward.’ The sole purpose of putting this initiative in place was to empower the Pakistani society by identifying and nurturing the incredible young talent this country has. I congratulate Uzair Sardar on becoming the newest Rising Talent in fashion and believe that this platform will prove to be a launching pad for a very successful future that awaits you. Since its inception, Bank Alfalah Rising Talent has been creating stories of success and today is no exception.”

Easypaisa collaborates with Nestlé Pakistan

LAHORE (PR): Providing financial access to thousands of Pakistani dairy farmers as part of its mission of empowering societies, Easypaisa has collaborated with Nestlé Pakistan to make disbursement of milk collection payments swift, easy, and transparent. The partnership will also feature an awareness campaign for farmers where Easypaisa will train them to take full advantage of the Easypaisa mobile account services including attractive savings products and mass market health and life insurance.

Under this partnership, Easypaisa is providing Telenor SIMs and registering Easypaisa mobile accounts of around 15,000 farmers across Pakistan to transfer funds into their accounts on a weekly basis. For unparalleled convenience, Easypaisa ensures delivery of the payment to the farmer’s Easypaisa mobile account that they can withdraw from the nearest Easypaisa retailer.

This will be a great relief for the dairy farmers since they will not have to carry cash to their homes from the milk centers and be in a vulnerable position of being robbed or travelling long distances to collect their hard earned money.

Food & Agriculture Organization of the United Nations lists Pakistan as the fourth-largest milk producing nation in the world with its dairy industry being a major contributor to the GDP. Every year, Nestlé pays over PKR 22 billion for milk sourcing in Pakistan; around 150,000 dairy farmers supply close to half a billion tons of milk a year through Nestlé’sextensive chain of over 2,500 milk collection centers.Prior to Easypaisa’s collaboration with Nestlé, most of the dairy farmers received their payments in cash from the supply agent routed via the traditional banking channel.

On the collaboration, Muhammad Yahya Khan, Chief Financial Service Officer, Telenor Pakistan said: “This partnership is a true demonstration of Easypaisa’s vision to empower people by making financial services available. We are proud and humbled to be facilitating the farmers with convenient financial services and encouraging them to increase their production. We hope through this collaboration, we help Pakistan become the largest milk producing nation in the world.”

“Nestlé is excited about entering into an agreement with Easypaisa for payment to our farmers,” said John Davis, the Head of Finance and Controls for Nestlé Pakistan. “This will allow the farmers to be paid through a mobile account and the farmers can withdraw cash from any of the Easypaisa outlets at their convenience. Apart from speedy, direct and transparent payment to the farmers, it opens the doors of mobile financial services for them.”

Being the country’s second largest mobile network, Telenor Pakistan already enjoys a strong relationship and trust with its 36 million customers. Easypaisa, being the country’s first and largest branchless banking solution, has reinforced this trust with 20 million customers conducing over 650,000 Easypaisa transactions every day. While more than a hundred million Pakistanis still go unbanked, and banks do little for the financial inclusion of the long tail customers, Easypaisa continues to fill the vacuum and provide masses with easy access to innovative mobile financial solutions.

Easypaisa’s first disbursement is scheduled in April 2016 and is expected to channelize more than PKR 1 billion to the farmers annually.

Tea Max advertising campaign launched

LAHORE (PR): Haleeb Foods Limited launched the TEA MAX advertising campaign on Monday at an event held at a local club. TEA MAX has the distinction of being one of the fastest growing tea whitener brands of Pakistan.

Members of the company’s top management addressed the audience and congratulated the Haleeb team on initiating an aggressive marketing campaign comprising of a TVC, radio, print, outdoor billboards, consumer activation and digital media. “The liquid tea whitening market in Pakistan is in its high growth stage. There are immense opportunities to be leveraged by our brand TEA MAX,” said Mazher lqbal, CEO Haleeb Foods Limited.

“The liquid tea whitening segment is very competitive today. We are confident that Haleeb operations will continue their path to excellence in maintaining TEA MAX as one of the fastest growing tea whitener brands of Pakistan,” stated Haroon Lodhi, COO, Haleeb Foods Ltd.

Marketing Director Mansoor Nawaz summed up the marketing initiative with the single advertising message from the brand TEA MAX: “Har Ghoont Mey Jadoo”! The creative idea on the TEA MAX campaign is to connect with Pakistani tea drinkers reminding them of the power the brand brings to their consumption experience.

Huawei starts pre-booking of P9 smartphone

LAHORE (PR): After the glamorous launch of P9 in London, Huawei has started pre-bookings for P9 in Pakistan. With each confirmed booking of a Huawei P9, the buyers get discount voucher worth 5000 rupees along with a Selfie Stick. Lucky draws will also be held to provide the customers with chances to win a Huawei Smart-Watch, B2 band and numerous valuable gifts like Notebooks and T.Shirts.

Managing Director of Huawei Pakistan Mr Shawn stated, “This new flagship device from Huawei reflects the company’s commitment to innovation and provides an unprecedented smartphone experience, with a premium design. The P9 gives its users the best of both worlds: beauty, functions, durability and ergonomic curves. People in Pakistan can now pre-book the Huawei P9, simply visiting selected stores all over Pakistan.”