Pakistan ratified the United Nations Convention on the Rights of the Child (UNCRC) on 12th November 1990. As signatory of UNCRC it is the obligation of Pakistan to ensure the effective implementation of UNCRC in all parts of the country. Unfortunately Pakistans progress towards the implementation of the UNCRC has been weak on most counts. It is evident from the Concluding Observations & Recommendation of the Committee on Pakistans Periodic Report in 2003 and 2009 that the recommendations were implemented insufficiently of partly resulting in poor progress on the implementation of the UNCRC. The increasing violence and oppression of the weakest and most vulnerable members of our society requires immediate and effective measures at many levels. The first step would be to put in place child specific and broad based legislative and institutional framework that addresses every aspect of child protection. There is also need to introduce a separate law to deal with Child Sexual Abuse. Accessible and quality shelters should be made for victims of sexual abuse and other forms of exploitation. These should include programs for counseling and physical and psychological recovery and social integration rehabilitation of victims. The Prevention and Control of Human Trafficking Ordinance should be amended to include specific provisions for trafficking of children including trafficking within the country. There is also need of comprehensive legislative development to ban child labor in all sectors of the economy. Child domestic labour is one of the worst forms of child labour. There is a growing demand for child domestic labourers who are preferred over adult workers because it is considered that they are more obedient, argue less and work endless for little of sometimes no wages. Domestic legislation does not adequately distinguish between child work and child labour. Hundreds of children are already employed in this hidden sector in Pakistan and there is an alarming large population of out of school children, particularly in the rural areas, who are vulnerable to becoming child domestic labourer. The lack of proper monitoring of child labor even in formal sector has remained the main reason for the increase in child labour in the country. Since the implementation of the Employment of Children Act (ECA) 1991, not a single exclusive labour officer has been appointed under the Factories Act and Shops and Establishment Act to monitor child labour in the formal sector. Unfortunately a huge number of child labourers are working without any legal protection and monitoring. So in my opinion Media can play a great role as a facilitator to ensure the access of children towards their rights. There is a great need to launch nationwide sustained Media campaigns to discourage the culture of violence against children. Media particularly electronic media can highlight these issues through their talk shows to sensitize general public on such kind of important and unattended issues, so the people could demand from their elected representatives to take all necessary measures for Child Protection. IFTIKHAR MUBARIK, Lahore, August9.