THE Reality TV star Kim Kardashian has sued the Old Navy clothing chain to force them to stop using a lookalike model in advertisements the celebrity claims hijack her fame. Attorneys for the star of TV show Keeping Up with the Kardashians on the E cable network said in the lawsuit that Old Navy knew what it was doing when it launched the sales blitz in February using a woman with a striking resemblance to the fashion trendsetter. The infringing ads are likely to cause confusion, and have caused actual confusion, in the minds of the consuming public as to an association of Kim Kardashian with defendants products and services, the lawsuit states. Kardashians suit was filed in US District Court for the Central District of California against Delaware-based Gap Inc, the parent company of Old Navy, which also was named. A representative for Gap could not be reached on Wednesday night. Canadian-born entertainer Melissa Molinaro, who was featured in the Old Navy advertising campaign and has been singled out in some media reports for her resemblance to Kardashian, was not named in the lawsuit. Advertisements for Old Navy starring Molinaro show her getting her nails done, walking her dog and dancing on a supermarkets checkout counter. The lawsuit alleges unfair competition and violation of both the California common law right of publicity and the states statutory right of publicity. Kardashian is seeking a permanent injunction barring Gap and Old Navy from using her likeness in advertising, and an unspecified amount of compensatory and punitive damages. Telegraph