LAHORE : A ceremony was organised by Honda Atlas Cars (Pakistan) Limited at a local hotel to launch much awaited CBU SUV, The HR-V. The event unveiled the all new HR-V to a large number of media personnel. The event was attended by Toichi Ishiyama, President & CEO Honda Atlas Cars (Pakistan) Limited, along with the company management.

With a touch of class, elegance and sporty toughness the HR-V dazzled the audience. The innovative design and latest features make HRV a multi-purpose SUV that is bound to attract a wide range of people.

Nadeem Azam, General Manager Sales & Marketing, said: “HR-V is powered by 1.5 liter petrol engine. This mid-size SUV is equipped with CVT transmission that enhances both performance and speed of the vehicle. It gives all you can wish for from an SUV. It offers exciting features like Push Start, Smart Entry, Climate Control AC, 4 Rear Sensors, 7-inch display audio along with 2-year Honda warranty with after sales service back up”.

Toichi Ishiyama, President & CEO of Honda Atlas Cars (Pakistan), thanked the Pakistani customers for overwhelming response to Honda products in Pakistan. He said, “HR-V is an ideal balance of technology, performance and design and it will give an ultimate driving experience to Pakistani car-enthusiasts. It is an ideal car for those who recognize the value of advanced technology. The concept of developing the HR-V is to create an SUV that is fun and to bring excitement to everyday life through the experience of owning and driving it. As part of our commitment to provide the best ownership experience and peace of mind to our valued customer. This also underlines our history of setting trends in Pakistan market”.

HR-V is a welcome addition in the local automobile market. With the luxury and comfort of a car and utility of an SUV this sporty HR-V is bound to give the car-lovers a unique taste of driving.