LAHORE-The FIFA World Cup original trophy will come to Pakistan on February 3 and give Pakistani fans chance to experience football's most coveted prize.

The FIFA World Cup Trophy Tour by Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup. In hosting this momentous international tour, Coca-Cola and FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the World Cup. This will be a once-in-a-lifetime opportunity for thousands of fans to see the most iconic symbol in football and share their passion for the game.

Coca-Cola Pakistan & Afghanistan General Manager Rizwan U Khan said that the FIFA World Cup trophy’s visit to Pakistan – a historic first for the country – is a proud moment not only for football fans but for the entire country, as it promotes a softer image of the nation on the global stage. “Pakistan has millions of football enthusiasts and we are extremely excited that Pakistan is able to be a part of the trophy tour this year. Football is not only an emerging sport in Pakistan but also fast becoming a key platform of self-expression for the youth connecting them beyond social and cultural boundaries.”

The FIFA World Cup trophy tour by Coca-Cola kicked off in September 2017 in Russia and will visit more than 50 countries across six continents, travelling 126,000 kilometers the nine months leading up to the 2018 FIFA World Cup. Within Russia, the World Cup trophy tour will visit 25 cities – the longest host country tour in history.

A delegation of 16 Pakistanis, including representatives from media, Coca-Cola Company and Pakistan national football team will join the tour in Chiang Mai, Thailand to receive the FIFA World Cup trophy and bring it to Lahore. The trophy will remain in Pakistan for one day and will be unveiled for a viewing experience to the media and thousands of football fans at the Coke Fest in Lahore.

For Pakistani football devotees, the visit of the World Cup trophy is just the beginning.

Following this historic event, Coca-Cola Pakistan will undertake a series of initiatives across the country to promote and celebrate the fans’ love for football. In addition to the trophy tour, Coca-Cola will roll out a consumer promotion offering the fans a chance to attend the World Cup in Russia including a unique opportunity to represent Pakistan at the coin toss ceremony in one of the matches.

The FIFA World Cup original trophy is awarded to the winners while remaining in FIFA’s possession. The trophy is made of solid gold and weighs 6.142 kg, created as a composition of two human figures holding the globe above them. The trophy’s current design dates back to 1974. As one of the most recognized sports symbols in the world and a priceless icon, the FIFA World Cup Trophy can only be touched and held by a very select group of people that includes former winners of the FIFA World Cup and heads of state.