PESHAWAR - People took keen interest on the second day of the Women Business Development Centre “Summer Trade Fair-II” as visitors flocked the venue, said enthusiastic notes by women entrepreneurs, who put their innovative artwork on display at the three-day business expo here on Wednesday.

“We anticipated a good response from city residents as the fair is practically exhibiting every possible product,” said a young emerging entrepreneur Faiza Atif. She said that the fair also provides a platform for meaningful interaction with corporate sector personalities, consumers and small-scale industries.”

The Women Business Development Centre, in collaboration with Tourism Cooperation Khyber Pakhtunkhwa has organised the three-day exhibition, aimed at developing market linkages and promotion of skilled work of women entrepreneurs hailing from different backgrounds and areas.

The women hailing from D.I. Khan, Chitral, Swat, Mardan, Charssada, Peshawar, Islamabad, Haripur, Multan, Bahawalpur, and other parts of the country, were exhibited their handicraft at more than 50 stalls at the exhibition.

As traditional embroidery work of Multan is well known across the country, it hasn’t promoted and picked up much due to lack of financing and other challenges of skilled women, a woman entrepreneur said.

Rukshana from Haripur, said that she started her business at her house, mostly focused on handmade embroidery stuffs, which was immensely encouraged to promote their business at a large scale.

The flood-hit women also displayed their creative skilled work at the exhibition.

A 20-year-old, young entrepreneur from district Nowshera, Nadia, said that despite the eagerness to come to business field, most of the female were unable, because of financial and other social challenges.

“I am much enthusiastic to join the business field, which make me economically more empower and supportive for rest of my family members,” she added.  

Other young female entrepreneurs including Rukhsana, Hina, Rabia Riaz Khan, and Neelma Shah also expressed similar views and expressed satisfaction over the buyers’ response during the exhibition.