Anum Ijaz Television is considered as one of the miracles of modern technology. Watching TV can have both good and bad effects, especially on children. It can be entertaining and educational, and can open up a new world for all, particularly children, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community. The first two years of life of children are considered a critical time for brain development. During this, the television and other electronic apparatus, like computers, can affect the childs way of exploring, playing, interacting, and building relationships with parents and others. Therefore, as mentioned above the television may have both positive and negative effects on children. It is very important that parents must take great care when their kids watch TV. For example, the children, who consistently spend more than four hours a day watching the television are more likely to be overweight, which is one of the ill-effects of TV. Then children, who see a lot of violent cartoons or movies, are likely to show aggressive behaviour, which completely shatters their personality by the time they grow up. In addition, another psychological effect is that they may start thinking that the world is a scary place and that something bad will happen to them. Besides this, continuously watching television can also lead to some health related problems. Children who spend more time watching TV may develop several vision problems, like weak eyesight and squints (crossed eyes). Moreover, the children affected by this may become dull and weak due to headaches. So a range of attitudes and beliefs are evident in public discourse about the effects of media exposure. Parents are especially concerned about how media exposure and content can influence the healthy development of their children. The media, undoubtedly, has an effect on our lives. The debate that rages is whether or not the media has a negative effect on us as human beings. How much does the media affect out actions, our thoughts, our decisions and, in general, our lives? We live in a society, which praises individuality and freedom, and therefore to most people it is a scary thought that an outside source, such as the media has such a large effect on our lives. Hence, it is no surprise that most people do not believe that the media has a strong effect on them. But when it comes to children, the debate becomes more personal. It is common knowledge that children are very impressionable, and that the people they meet, their parents, and teachers can have a huge impact on the lives of children. I, myself, can attribute much of my current interests and behaviour to the effect my parents had on me when I was a child. Needless to say that the rise in incidents of violence involving teens has raised many concerns about the kind of influence they are under and where they originate. Media depictions of violence have come under more scrutiny, as kids spend more and more time in front of viewing screens, from video games and TV shows to movies and Internet multimedia. Today, many children, especially in the West, have their own TV sets in their bedrooms. Parents can definitely make a difference by starting early to limit their childs time spent in front of the TV and video games. Get them more involved in sports and school activities, such as clubs and school-authorised organisations. Both parents and teachers must encourage children to read good books, rather than wasting a lot of time watching television. As a precaution, children should not have televisions in their bedrooms, and should only use the computer in common rooms (sitting or drawing rooms) at home. More importantly, parents should talk to their children about life, their problems, their friends, and especially what they see or like to see on television mainly to reduce its negative impact. The writer is a student at the University of Central Punjab, Lahore.