ISLAMABAD (APP) - The country's potential to become a tourist destination and attractive place should be fully exploited for socio-economic development, because it is endowed with rich flora and fauna and a true haven for the adventure and nature lovers. "We can alleviate poverty and earn a lot of precious foreign exchange by realising the true potential of tourism sector in Pakistan", Mrs Shirin Waljis a recipient of Tamgha-i-Imtiaz (Presidential Pride of Performance) and life member of Pacific Asia Travel Association (PATA), told the agency in an exclusive interview here on Sunday. Mrs Shirin Waljis, who was also pioneer in Pakistan's travel trade, called for implementation of tourism policy in its letter and spirit for the benefit of the country and its people. She was also of the opinion that like other associations and bodies Tour Operators should also be encouraged to form their forums for the promotion of tourism sector in the country. She further said that Tourism Act, which was formulated by late Prime Minister Zulfiqar Ali Bhutto, should be given focus to boost the tourism sector and its business for the economic development of the country. "We can also raise the living standard of the people, especially the common man, by boosting tourism sector in the country", she stressed. Mrs Shirin Waljis said, "Pakistan has a lot to offer and also stressed the need for giving special attention and focus on tourism promotion and marketing for the socio economic development of the country as well as trickle down the gains of the sector to the grassroots level to benefit the common man. She said that in the international seminars and conferences the Tour Operators representation should be ensured for the promotion of tourism in the country. Mrs Shirin Waljis who is also the first Pakistani woman to enter the club of life membership of PTA vowed to serve the country and devote her life in promotion of travel trade in the country. Her vision has held Waljis family of business a dominant player in travel business in Pakistan and also played an important role in the economic development of the country. Pakistan is endowed with a rich and varied flora and fauna. High Himalayas, Karakoram and the Hindukush ranges with their alpine meadows and permanent snow line, coniferous forests down the sub-mountain scrub, the vast Indus plain merging into the great desert, the coast line and wetlands, all offer a remarkably rich variety of vegetation and associated wildlife including avifauna, both endemic and migratory.