ISLAMABAD - Development Communications Network (DEVCOM-Pakistan) Friday organised an exhibition at Shahzad Town as part of their programme to promote and mainstream the work of women home-based workers The colourful exotic designs of embroidered women dresses, designed and prepared by the home-based craftswomen from Multan, attract many women of all ages. On the display were tarkashi, kundan, aritilla, ribbon work, gota kinari, dosooti and shade work. The outfits were a mix of unique traditional and modern patterns on a variety of stuff. Mostly the cotton fabrics in pale colours with contrast or matching embroidery got more attention. The bright party wears have their clientele too. Decorated jewellery boxes, bags, cell phone pouches and block printed bed sheets were the other items put on display on the occasion. Multan and suburbs are the hub of crafts made by the women but unfortunately they have no chance to directly market and sell their products on reasonable prices, said Robina Arif, a craftswoman while talking about the difficulties in selling their products in their native towns. Usually, the middleman provides all the raw material and takes all the monetary advantage, she said, adding, even after sheer hard work the home-based women workers did not get the rightful. Samia Ahmed, another participating craftswoman, said that bringing their products to big cities adds to the exposure of the home-based workers and they got to know the trends in metropolitan towns. She urged the authorities to arrange such kinds of exhibitions and design innovation workshops for the home based workers more frequently. Riffat Aara Baig, Programme Coordinator, National Craftswomen Enterprise Development Programme of the DEVCOM-Pakistan, while talking on the occasion, said that about 70 per cent of the working women were engaged in home-based work. Being part of an unorganised sector, their issues and problems are more complicated, they are often subjected to exploitation in various forms, she said. Ms Baig was of the view that making marketable product and direct market access were the two key issues of the women home-based workers.