Our Staff Reporter ISLAMABAD - Ufone recently unveiled an exclusive web portal, www.pakistantumhe-toho.com.pk which advocates the positive side of the nation and in time will act as a pre-emptive effort to counter the global negative tag associated with the country. The web portal was launched through a press conference and numerous prominent media personnel, bloggers and journalists were in attendance. Pakistan Tum He To Ho, is a unique and vibrant campaign which promotes Pakistans rich culture and heritage. The web portal has a multitude of offerings that accentuate the great historical significance of Pakistani festivals, music, art, tourism, food and ancient civilizations etc. The web portal provides an opportunity for the people residing in Pakistan and abroad to come together on one platform and obtain knowledge about the country and appreciate the available content on the site that reflects the positivity and nationalistic spirit. Through this portal Ufone hopes to instil maximum information regarding Pakistan amongst the masses, especially the youth. The content can be downloaded and shared across various communities and platforms. The users can also upload content, which is positive and accurate that reflects the true essence of the Pakistani nation. Ufone has provided this opportunity for Pakistanis all over the world, and entrusted them with the responsibility for effectively using this chance to spread the content provided on other national and international social communities so that a substantial amount of word of mouth is created to promote constructive and commendable effort towards building positive perceptions towards Pakistan. Abdul Aziz, CEO Ufone, said that he felt proud to be a Pakistani and hoped that the same feeling would engulf the rest of the nation when they experience the creativity and ingenuity being displayed at the web portal. He acknowledged Ufone as being a socially responsible organisation and taking numerous steps to facilitate the people of Pakistan. He hoped that with this initiative Ufone would play its role to better the image of our beautiful country.