PESHAWAR: In an attempt to denounce terrorism by promoting sports, the owners of Pakistan Super League (PSL) team Peshawar have announced to dedicate the team to martyrs, students and teachers of Army Public School.

"KPK region has suffered a lot due to terrorism and the attack on Army Public School was biggest human tragedy, so I've decided to dedicate my team for students and martyrs of APS," said Javed Afridi who owns the franchise for Peshawar's team in Pakistan Super League.

Afridi's announcement came before the first anniversary of barbaric and inhuman attack on innocent students of Army Public School inPeshawar.

"Every win by PSL Peshawar team will be for martyrs of APS," added Afridi in an interview.

Afridi, who also hails from Khyber Pakhtunkhwa, said that he picked Peshawar's team – named Peshawar Zalmi – because he wanted to portray a positive image of the region.

"Unfortunately, Peshawar remained in news for some wrong reasons due to terror incidents, which doesn't represent us," Afridi said.

"A visit of recent performances by Peshawar Cricketers would give you an idea, about what this region is all about and how much talent KPK has to offer," he added.

"Peshawar has recently won T20 tournaments in Pakistan, Cricketers from KPK are playing for Pakistan and are top performers for the team."

"We need to change the perception about Peshawar and KPK and I hope that with PSL Peshawar, we'll be able to do so," said Afridi.

At the inauguration ceremony today, the team announced former cricketer Mohammad Akram as Head Coach, Andy Flower as batting consultant and mentor, and Grant Luden as the team's fielding coach and fitness trainer.