KARACHI - Nokia and Microsoft Saturday announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem, says a press release. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets. Under the proposed partnership: Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader. Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies. Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience, Stephen Elop, Nokia President and CEO, said at a joint news conference in London. Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. Its now a three-horse race. I am excited about this partnership with Nokia, said Steven A. Ballmer, Microsoft CEO. Ecosystems thrive when fueled by speed, innovation and scale. The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.