ISLAMABAD  – Flower sellers are impatiently waiting for the Valentine Day, to fall on February 14, with an expectation to earn huge business by selling colourful bouquets and flowers.

Flower sellers at the major markets of federal capital have already stocked tons of flowers especially the beautiful fragrant roses and illuminated their shops with ornaments.

The sellers usually place large number of orders to the nurseries for fresh stocks of red roses during the first week of February. Sometimes they store the flowers in deep freezers a week ahead to keep them fresh and avoid shortage.  The shopkeepers have embellished their places with the stuff mostly red including balloons, teddy bears, cards, romantic poetry books and colourful ornaments and they keep chocolates and other items carved with the picture of heart and beautiful messages for the loved ones.

Zahid, a flower seller at F-10 Market said “Valentine Day is the biggest occasion for us to earn huge business and the best thing is that people who are in love, they don’t argue to reduce the price and willingly pay the amount.

The current price of roses per dozen is Rs 100 to Rs 150 but it will increase manifold on Valentine’s day. A single rose is sold for Rs 100 on the Valentine Day, he added.

Khurram, another flower seller at F-7 market expressed fear that the rainy weather, if continues to prevail till V-Day, can impact the sales as buyers will be reluctant to visit the markets in cold weather conditions.   

The trend of online shopping is also a threat for the shopkeepers on such days as it facilitate the buyers and they can buy bouquets or other gifts while sitting at their homes, he said.

The V-Day is undoubtedly a blessing for the flower sellers in the capital as the day provides an opportunity to make grand sales even more than any other event like New Year and Eid.

Celebrations of Valentine day are not limited to any specific generation rather it is celebrated by all irrespective of age.  Although young lot celebrates this event enthusiastically but now the day is becoming part of traditional occasions for all in most of the countries.  People exchange love greetings on the day and give each other flowers, chocolates and gifts.   The Valentine’s Day is celebrated by couples and friends through exchanging candies, flowers, or other gifts.

The event has its origins in 5th Century Rome and is celebrated as a tribute to St. Valentine, a Catholic bishop.