LAHORE (PR) - Coca-Cola Pakistan has come forward to extend sponsorship support to the Karachi Literature Festival, being held in the city from February 15 to 17. The KLF, now in its fourth year, is the country’s biggest literary event and this year will host about 200 writers, authors, poets and other literati from Pakistan and several other countries. More than 20,000 people are expected to throng the venue over the 3 days and participate in a rich variety of activities that include book readings, lectures, workshops, talks, book launch, a children’s literature festival and a book fair.

Speaking about the company’s support to KLF, General Manager of The Coca-Cola Export Corporation, Pakistan & Afghanistan, Rizwan U. Khan stated, “We are really honoured to partner with the Karachi Literature Festival, which is undoubtedly an exceptional initiative to promote public interest in the written word. Literature will always enhance knowledge and thought, inspire and motivate and promote high values in society. The KLF is in a sense a reflection of our global Live Positively ethos.”