KARACHI: The three-day Karachi ‘Eat’ Festival kicked off the other day at Shaheed Benazir Bhutto Park with plenty of tasty treats to tempt food enthusiasts by live cooking demonstrations and music performances.

It was amazing to see such a battle of tastes with riot of smoky colours coming out from the cooking platforms of more than125 stalls under one roof. The entry fee this time was Rs 300 per person. Food lovers from anywhere can use Careem to reach at the venue by paying flat rate of Rs 250 Via promo code: Karachi Eat 2018.

Karachi ‘Eat’ was successful in championing not just the fast-evolving and innovative Pakistan’s food scene but also in supporting local culinary industry by creating opportunity for aspiring chefs and entrepreneurs to develop and grow. From the most creative and talented chefs to the street vendors, the ‘Eat’ festival celebrated full diversity that city has to offer. Great rush was witnessed at the stall of Chapli Kabab although a considerable number of visitors were present at each food stall. Bringing the art of painting to common man Easel Bay provided painting material for children and adults to bring out their creativity. The highlight of the event was the performances by Fusion band, Raeth and Noman Jalal.

Renowned chef Saadat Siddiqui said, “It’s a treat for the people of Karachi because you don’t really get such opportunities on daily basis. People should come out and enjoy the delights of this festival. The food industry is thriving in Pakistan. In recent years, various global food chains have set their sights on our country and some businessman are focusing attention on buying franchise rights,” he said.

“This is the first time we are participating in Karachi Eat and the response is wonderful. We are hoping to get much bigger and better response on weekend. We are not going as a money making business. It is the best platform for eateries to showcase their food,” said Ali Rizvi from Aunty Lulus brand.

“I am extremely satisfied with the food here.  The venue this year is bigger and the food stalls are amazing,” said one visitor Amina Abdullah.

Kanza Dogar, a housewife said, that fresh produce, cooked perfectly, no confusion and made with love, that’s the standard of ‘Eat’ festival. “More such events should be organized because it gives us a chance to interact with our favourite chefs and taste delicious food made by them,” she said.

CKO event architecture Aslam Khan & Omar Omari said this year they had raised the bar of Karachi ‘Eat’ in term of venue size, number of participants, surprise performances from Pakistan’s leading pop singers and much more. “We focused on our objectives behind the festival, which was to provide great family entertainment, reactivation of public spaces around our cities and to inspire a community spirit,” they said.  

The PR of the whole event was well managed by Our Solution Company.