Samsung Pakistan, one of the country’s leading consumer electronics brand, today announced the launch of the world’s first Wind-Free TM Air Conditioner.

By utilizing Samsung’s exclusive Wind-Free TM cooling technology in its innovative design, the new line up of air conditioners will provide consumers with a cooler indoor environment and optimal energy efficiency without the discomfort of direct cold airflow. The Wind-Free TM Room Air Conditioner uses the world’s first 8 Pole digital inverter.

The air conditioner features a temperature controlled Wind-Free TM Good Sleep mode which creates the ideal environment for a good night’s sleep – without direct cold air flow.

Cool air is gently dispersed through 21,000 micro air holes. The world’s first 8-Pole digital inverter saves upto 72% energy as compared to conventional models. It maintains the desired temperature without frequently turning off and on, so it’s quieter, more durable and efficient.

The 2-Step Cooling mode cools the air faster and automatically changes to Wind-Free TM mode to maintain the temperature.The 8-Pole digital inverter technology helps to cool the air 43% faster and its unique design disperses cool air evenly across the room.

The amazing ‘Smart Home’ feature allows consumers to use theWi-Fi enabled application to remotely control functions and schedule operations. It also gives live feedback about how it operates and lets users monitor and limit power usage.

It also keeps the air pure and healthy with ‘Easy Filters’ which capture dust, dangerous contaminants and allergens. The built in ‘Ionizer’ reduces certain harmful viruses and bacteria by up to 99%. The Easy Filter Plus is located outside, on the top, so it can easily be taken out, cleaned and put back – without opening the cover.

Its anti-bacterial coating filters dust, airborne contaminants and allergens. The Samsung air conditioner is able to achieve long lasting performance thanks to its ‘Triple Protector Plus’ which prevents overloads, without a separate voltage stabilizer, has an anti-corrosion coating, and can endure harsh environmental conditions.

Mr Y J Kim President, Samsung Electronics Pakistan stated that: “Consumer-centric innovation lies at the core of Samsung’s brand promise and this product embodies this very philosophy. The world’s first Wind-Free™ Air Conditioner addresses the issues of slower cooling in hot conditions and high electricity bills; providing unparalleled cooling comfort, while guaranteeing optimum energy efficiency.”