LAHORE (PPI) Samsung Electronics Co. Ltd has announced an exclusive agreement with the legendary footballer David Beckham to be its global brand ambassador for the London 2012 Olympic Games. Beckham will raise awareness of Samsungs sponsorship of London 2012 as a Worldwide Olympic Partner, by appearing in multi-platform adverts and public-relations campaigns. The Managing Director, Samsung Pakistan, Mr. Hee Chang Yee said; Samsung and David Beckham share a great number of common values ranging from their mutual commitment to youth and their continuing efforts to encourage more people to participate in sports. Beckham has been actively helping young people around the world to enjoy a better life. , while Samsung wants the young spectators to enrich their sporting experiences with our leading smart mobile technology.