AARON Allard-Morgan has won the 2011 series of Big Brother, as the first series of the show to be shown on Channel Five came to a close. The 30-year-old self-confessed lothario fought off competition in Fridays final from Jay McKray, after receiving the most votes from the public over the past week. Earlier in the evening 18-year-old McDonalds worker Alex Rose finished in third place while Mancunian model Louise Cliffe came fourth. Aaron - who held hands with Jay in the house as they awaited the result - appeared scarcely able to comprehend that he had won when Brian Dowling broke the news. Jay appeared unphased by the news, telling Aaron, I knew you were gonna win, I tell you that, as he made his way up the stairs to the exit. And afterwards Aaron - who emerged from the house to a number of boos from the crowd despite his victory - said that he couldnt believe it. WSTV