LAHORE - Shaukat Khanum Memorial Cancer Hospital and Research Centre organised a special ceremony to mark the International Breast Cancer Awareness Day on Wednesday. The event was part of Breast Cancer Awareness Campaign being launched by the hospital to create awareness in masses about the breast cancer, says press release issued here on Wenesday. Famous celebrities like Sania Saeed, Maria B, film actress and SKMCH&RC ambassador Reema Khan, consultants, doctors, students and teachers from different female educational institutions and people from different walks of life were present on this occasion. While speaking on the occasion, Dr Neelam Siddiqi, SKMCH&RC consultant oncologist discussed different methods of the treatment of breast cancer and its steps in 21st century. She highlighted different researches from history and present day, related to breast cancer and its cure. It is important for every female at the age of 40 and above to visit doctor once every year and have her mammography done, she added. Dr Amna Iqbal, consultant surgeon, SKMCH&RC talked about the symptoms of breast cancer. She said the symptoms vary from person to person but mainly discussed the most common findings in breast cancer patients. She said that it was important for every female to self-examine herself regularly and search for the minor changes occurring in the body. She also said they must share any sort of changes being observed to the doctor if so, as early and timely diagnosis could prevent this disease from growing more complicated. Radiation oncologist Dr Mazhar Ali Shah discussed different steps involved in the treatment procedure of the breast cancer. He said almost every patient of the breast cancer undergoes from the first step of this procedure i.e, surgery, which follows cemo-therapy and radiation therapy. He also said although we, as oncologists give our best to treat this disease, but its patients own will power and courage to fight against any situation and disease that helps them to fight successfully. A cured breast cancer patient of SKMCH&RC Humaira Malik shared her story of life and told the audience that how she fought against the breast cancer. She thanked the doctors and the hospital management for their support and care provided to her in her treatment. She said we could defeat any hardship through courage and must not let ourselves down. Reema Khan, Ambassador SKMCH&RC also shared her views on this occasion and congratulated the management of the hospital on this successful campaign to bring awareness about the breast cancer. She retreated that she would always be available to this institution for such a noble cause. In the end, CEO SKMCH&RC Dr Faisal Sultan thanked the participants and appreciated the efforts of educational institutions, teachers and students, hospital doctors, marketing team and also thanked Ponds, Roche and Arif Habib Corp for sponsoring this event.