LAHORE The Coca-Cola has retained its position as number one in Inter-brands ranking of the worlds 100 best brands. The 'Coca-Cola brand has consecutively occupied the No. 1 position since Inter-brand initiated its Global Brand Report 12 years ago. The Coca-Cola Companys 'Sprite brand also makes an appearance on the list for the second year running at 63, with an estimate worth of $5.6 million. The 2011 Inter-brand report estimates Coca-Colas brand value to be at around $71.9 million, a 2 percent increase from 2010. Despite the dominance and sector-wide growth of technological brands this year, Coca-Cola has outdone competitors from a diverse range of sectors, such as business services, computer services, internet services, electronics and media along with its direct competitors in the beverage sector. Rizwan U. Khan, General Manager of Coca-Cola for Pakistan and Afghanistan, comments, We take pride in engaging our consumers and delivering to them what we promise. This is one of the primary reasons why we have maintained our standing as the 1 brand in the world for over a decade.