LAHORE – Surf Excel Matic and Haier Washing machines have entered into a collaborative partnership to draw synergies and jointly promote the respective brands. Surf Excel Matic- with its superior stain removal in washing machine credentials, and Haier washing machines- with state of the art technology and features, aim to be the perfect compliments for a perfect machine wash for consumers. The brands will feature endorsements of each other and participate together in consumer engagement activities, says a press release.