Brand advocate for BOSE

KARACHI (PR): Popular TV host and VJ, Anoushey Ashraf has become the first official brand advocate for BOSE in Pakistan. Bluefish Audio, distributors for BOSE in Pakistan, recently partnered with young and popular TV host Anoushey (@anoushey_a) for a first of its kind digital brand activation partnership in the country.

Company handout said that the focus of the brand is to work with credible ‘friends’ who truly represent and connect with the brand values globally associated with BOSE products.

The association will be driven through user experience shared exclusively on social media. “Digital devices and technology are my known weak points and I am very excited to work with BOSE. Watch out for some classy shares, updates and tweets” said Anoushey Ashraf at the signing event.

Calme Mobiles launched

LAHORE (PR): The launching ceremony of Calme Mobile Phones was held here at a local hotel. Almost all the dealers and other distinguished guests attended the ceremony.

Addressing to the ceremony, CEO of Calme Mobiles, Faseeh Ahmed said, “Our aim is provide an international mobile brand in Pakistan mobile market which shall be the best choice for its customers in terms of quality, price and structure”.

Calme Mobiles is an international quality brand; the purpose of introducing it in Pakistan is to develop a relationship of mutual benefits among investors as well as to promote the mobile phone industry and to provide advance quality mobile phones.

While addressing the dealers he explained that Calme Mobiles will soon introduce its market policy, which shall be quite beneficial for the dealers, company and businessmen.

 He promised to provide best after-sales services to dealers and customers.

JWT Pakistan honoured

LAHORE (PR): JWT Pakistan was named Gold Agency of the Year by Campaign Asia Pacific at an award show in Mumbai, capping a fast-paced year of business wins and dynamic creative leadership in this important emerging market.  Under the leadership of JWT Pakistan CEO Mansoor Karim Shaikh, the agency expanded its digital scope with the creation of JWT Fusion, brought in 10 new clients and led the market on thought leadership, with an in-depth research report on Pakistan’s youth market, titled “A Time for Change”, and “JWT’s Anxiety Index”.

The agency also brought in its youngest-ever Executive Creative Director, Shakeel Hasan, this year. JWT Pakistan went on to dominate the Pakistan Advertiser’s Society Awards this year, winning recognition for work on a range of clients, including SunSilk, Wall’s Ice Cream and Halls. JWT Pakistan also supports education and development, and promotes the industry’s role in  business community.

Nisha Store in Canada

LAHORE (PR): Prestige Retail Inc, Canada has inaugurated first North American Nisha store in Heartland Missisauga in the Greater Toronto Area. Prestige Retail Inc, Canada has entered into a master franchise agreement for the distribution of Nisha Brand with Nishat International FZE, a wholly owned subsidiary of Nishat Mills Limited. Mrs Naz Mansha (wife of Mian Muhammad Mansha) conducted the ribbon ceremony. Heartland is the first of 3 stores which the Canadian company is opening in Toronto during the month of December 2013. This opening marks Nisha brand push into the North America, with plans in the Anvil to open 100 stores in the region from Toronto to San Diego over the next 4 years.

Similar plans are afoot for the European markets.

‘Lumia 1020’ in Pakistan

KARACHI (PR): Nokia has announced the availability of the Nokia Lumia 1020 all over Pakistan - the smartphone that sets a new benchmark in smartphone imaging. The Lumia 1020 is able to produce some of the sharpest images possible by any digital camera thanks to Nokia’s innovative PureView technology, including a second generation 41 megapixel sensor, ZEISS optics with six lenses and optical image stabilization; allowing people to capture, edit and share photos and videos of professional quality. The phone is available at all Nokia Care Centres and partner franchises across Pakistan.