For an entrepreneur, motivation is
the core of all things.”
A great advent of the 21st century is the proliferation of the “start up culture”. Traditionally, the internet was developed as a means of military communication at the end of the 20th century. There was a huge research and development cost associated with breaking the innovation trap, Now, the dynamics are more different. No other organisation represents these differences better than Youtube. In 2005, three roommates developed the website after purchasing the domain, www.youtube.com after they encountered difficulties sharing a friend’s wedding video. All three of them were Computer Scientists, but they lacked the capital investments that governments or large multinational corporations had. With NIKE eventually launching a campaign on Youtube, the website started gaining traction. Today it is the largest video sharing platform in the world. The point is, the world of today is more connected than ever and issues faced by human being are homogenous to a very large extent. What we need an entrepreneurship culture, in order to defy the odds and make something out of completely nothing. No state intervention or subsidies can encourage this spirit of creative flare and survival.