Kalam - The Annual Snow Sports Session-2022 started with the Kalam, Nathia Gali and Chitral Upper Snow Sports Festivals, simultaneously being kicked off that largely attracted not only local but also foreign tourists at different scenic places all across Malakand Division.
These views were expressed by Deputy Commissioner Swat Junaid Khan while talking to APP news agency here on Saturday after inaugurating different sports activities that are part of the Kamal Snow Sports Festival. Regional Sports Officer Kashif Farhan and District Youth Officer Farhad Ali also accompanied Junaid Khan.
The DC said that after Kalam such events would also be organised to attract maximum tourists to other scenic places.
Different competitions and activities including snow tubing, ice skating, snow sculpture as well as concerts, cultural events and fireworks are part of this festival this year too, Junaid Khan said. He said the stunning hilly station of Malam Jabba has become a major winter sporting and adventure tourism destination. “The area offers the best scenic views and has much to attract tourists due to its rich culture and natural beauty,” Junaid Khan said.
To promote local culture and entrepreneurs, “the festival also includes several stalls of traditional dresses, food and handicrafts which is an added attraction for the tourists and an advantage for the locals,” he said.
The aim of the festival is to attract domestic and foreign tourists to the picturesque spots in Malakand Division of KP province. DC Swat said the government is determined to build all link roads to tourist spots to attract a maximum number of local and foreign tourists.
The festival, he said, would be organised at places like Malam Jabba, Gabin Jabba, Mahu Daan, Athrrot, Badgoi, Kumrat, and Dir Upper. He said such places have been included in the year calendar of activities.
He said tourists from all over the country enjoyed various adventurous sports activities including a leap of faith, “zip line and rock climbing.” The tourists would take interest in zip line which was at 90m height and 550m long in Malam Jabba.
“The government is working to build roads and infrastructure leading to the tourist spots. Tourism in the valley has not only boosted the local economy but has created jobs for the youth,” he said, adding that new tourist spots have also been explored in various parts of Malakand division including Swat.
“This is a paradise on earth. I came here along with my colleagues for two days but now I don’t want to leave this scenic valley,” said 21-year old Tanzeela Zaman, a tourist from Karachi. She said tourists took a keen interest in adventure sports including rock climbing, the leap of faith and zip line. “This 550m long zip line experience was wonderful. It scared me initially but I gathered courage and enjoyed it,” said 31-year-old Zarlish Eman. The beauty of this valley can be compared with any place of the world, she added.
“I have been to Murree several times but the scenery, walking tracks, deep forests and weather always attracts me to visit Swat valley,” said a Professor in English from Lahore College University. Most of the tourists flocked to the valley along with their families and declared the journey as a lifelong experience. The music concert was also part of the festival.
Junaid said competitions like skiing, speed skating, ice hockey, sledding and tobogganing will also be arranged during this Annual Snow Sports Festival. The colourful Winter Sports Festival-2022 would attract hundreds and thousands of tourists and youth to different competitions. He said people would enjoy the most fascinating winter sports event besides some excellent and joyful shows of Khattak Dance, Rabab Music, local Athran dance, Bone Fire, Archery, and other competitions.
The year-2022 is taken as vital for promotion of tourism potential after the pandemic that have with Pakistan and such like events are a key to portraying a softer image of Pakistan to the rest of the world, Commissioner Malakand Division Syed Zaheer-ul-Islam said. Tourist traffic this year will be doubled as compared to last year as Kalam Road, Expressway and other roads of the Malakand Division were constructed with the aim to provide best facilities to the tourists, he said.
He said strenuous efforts were being made to develop scenic spots and make facilities available there to attract domestic and foreign tourists to the province. New tourism sites have been developing even in the other part of the country according to the vision of the Prime Minister Imran Khan besides ensuring due facilities to the local and foreign tourists.