KARACHI (PR) - Dawlance, the No.1 home appliance brand of Pakistan, has recently extended its product range with the addition of Vertical Freezers. This addition is not just a breakthrough in freezer technology but a better lifestyle and that too at an affordable price that will simplify the lives of many women who are tired of problems associated with chest type freezers. Research conducted by Dawlance revealed that almost 74 percent of Deep Freezer users felt it inconvenient and unapproachable, at the same time, retrieval and excessive cleaning is also a hassle. On the other hand, 73 percent of consumers (mostly women) are ready to opt for other convenient freezing solution. Based on this consumer insight, Dawlance realised that vertical freezer was the right answer to consumer needs because it offers organised and convenient storage design with excellent quick-freezing and long term cooling retention capabilities.