PR KARACHI - The Ministry of Commerce and the Trade Development Authority of Pakistan organised an interactive trade envoys conference the other day at a local hotel.

The envoys conference was chaired by the Secretary Ministry of Commerce, Additional Secretary Commerce, Secretary Trade Development Authority of Pakistan and Tariq Ikram (SI). The envoys conference was attended by all of Pakistan’s trade officers abroad, including ministers’ trade , consuls general, commercial counselors and commercial secretaries. The conference was also attended by the top most sectoral exporters from the private sector with a view to build public-private sector partnerships in policy development for exports. The intent of the conference was to discuss and formulate strategies to enhance exports from Pakistan. It was also intended to inform the trade officers about the challenges and opportunities being faced by the exporters in the supply chain and in branding of Pakistani products internationally. The main idea behind the conference was to find out ways and means in which the Pakistani trade officers can assist the exporters from Pakistan in enhancing their sectoral exports, assisting them in finding new importers and markets as well as in product adaptation and marketing strategy development.