KARACHI (PR) - Socio-economically emerging markets for mobile devices from South Asia and Middle East Africa represent both the vast growth potential in many of the rural, unconnected areas and the more developed urban cities in many of these countries. According to a research, each day 1.8 million people globally becomes mobile phone users, the majority of these people being from countries like Nigeria, Egypt, Indonesia, Bangladesh, India and Pakistan. From a technological point of view, these markets also represent a broad spectrum of technology development. At a launch event held in the Egyptian capital Cairo, Nokia has unveiled the latest device in the companys range focused on mapping and navigation, the Nokia 2710 Navigation Edition. The new arrival is GPS enabled and pre-loaded with Nokia Maps, making it the most affordable GPS device in Nokias broad portfolio. Due to the accessible and affordable pricing, the new device is expected to be popular in the developed and developing world alike. Pakistan is one of the fastest emerging markets for Nokia. As the major part of the country consists of rural areas, Nokia is committed to bring innovations in the lives of rural population by introducing latest technology in the most affordable prices. Nokia 2710 Navigation Edition has been optimised for use across urban environments, small towns, as well as rural areas - incorporating straight-line pedestrian navigation with the assistance of an integrated digital compass. Straight-line technology allows people a comprehensive range of mobile navigation capabilities for use across pathless terrains. Other features include turn-by-turn driving navigation with full voice guidance, which recalibrates routes depending on the drivers current GPS location, all accessed with a convenient dedicated navigation key. There is a clear trend to provide navigation, mapping and other location based services to mobile phones, and having mapping and location based services integrated in one single mobile device rather than buying two devices is a great benefit says Vice President, Mobile Phones, Nokia Alex Lambeek. Of course, when bringing this experience to new people, new prices and new countries, you need to make sure the experience is optimised and locally relevant. With Nokia Maps, Nokia provides the broadest navigation coverage of any competitor and we continue to add new countries all the time. At the same event, Nokia also showcased its recently announced range of new affordable and easy-to-use mobile phones in the Nokia 1280, Nokia 1616, Nokia 1800, Nokia 2220 slide and Nokia 2690. Considering the most affordable prices of the devices, the new range is ideal for consumers the world over. Nokia believes in offering a broad portfolio that caters to a wide variety of needs. This full device range will serve a broad spectrum of people, empower entrepreneurs and provide consumers with knowledge, entertainment and the ability to connect with friends and family. Services like Nokia Life Tools (not available in Pakistan at a moment) and Ovi Mail offer consumers a whole new range of opportunities, including getting their first digital identity, without the need for a PC. With the longstanding commitment to emerging markets, the new affordable devices will let people in rural areas access information to make informed decisions and will have a positive and lasting impact on their lives. Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of the customers in emerging markets. These solutions will prove to be the gateway to information, entertainment and will help people connect with their loved ones. The new range of devices introduced by Nokia for the emerging markets is the continuation of materialising the Nokias vision of providing latest technology in affordable prices to its valued customers.