LAHORE - The International Cricket Council unveiled the event logo for the Cricket World Cup 2011 at a ceremony in Mumbai on Tuesday evening. According to an ICC source, the logo was designed by Australian creative firm Witekite, one of 12 companies from all over the world that submitted concepts. The logo reflects colour, movement and action, a symbolic expression of the game in the sub continent. The design is also based on the idea of the supporters and players from the host nations, Bangladesh, India, Pakistan and Sri Lanka. The unveiling was attended by the ICC Vice-President and chairman of the tournament's Central Organising Committee Sharad Pawar, ICC Chief Executive Haroon Lorgat and Tournament Director Professor Ratnakar Shetty. Also present at the ceremony were World Cup heroes from the past - Clive Lloyd, who led the West Indies to victory in the first two editions in 1975 and 1979, Sri Lanka's Aravinda de Silva, man of the match for an unbeaten 107 and 3-42 in the 1996 final, Michael Bevan of Australia, regarded as one of the greatest One-Day International players of all time and a key member of the side that won in 1999 and 2003, Dilip Vengsarkar and Balwinder Singh Sandhu, who were integral components of the India side that denied the West Indies a hat-trick of World Cup titles in 1983, and present-day stars Yuvraj Singh and Rohit Sharma. ICC Vice-President and Chairman of the Central Organising Committee for the ICC CWC 2011 Sharad Pawar said: "The announcement of the event logo is an exciting and significant landmark for all of us involved in preparations for the ICC Cricket World Cup 2011 and the whole cricket world. "The event now has a formal identity which we can look to build upon and use to stimulate interest and awareness as 2011 draws closer.ICC Chief Executive Haroon Lorgat said: "We are delighted with the event logo for the ICC Cricket World Cup 2011 as it sums up the nature of our great sport in the host nations through its vibrancy, colour and action. It is something we want everyone to become familiar with over the next two years."We see those characteristics in every match that takes place in the region and we have also seen them in the two previous ICC Cricket World Cups there, in 1987 and 1996. Both were staged successfully and we look forward to the 2011 edition being no different. Witekite's design of the event logo was the unanimous choice of a selection panel made up of representatives of the host nations, ICC management and stakeholders. Logo theme:- a celebration of cricket The crowd is part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the seam. The green seam indicates the one day ball and the green of the pitch and ground. The players and crowd surround this with motion and activity. The colours and figures on each side of the ball represent the event host nations coming together along with the world of cricket. The colour and movement creates a festival, players and fans coming together from around the world to celebrate cricket in the sub-continent.