LAHORE - The Ambassador designate to Jordan Ms Attiya Mehmood has appreciated the LCCI offer to establish hotline between the Lahore Chamber of Commerce & Industry and Pakistan Embassy in Jordan to facilitate trade & exports. She was speaking at the Lahore Chamber of Commerce & Industry. The LCCI Acting President Ijaz A. Mumtaz, Executive Members Anwaar A. Sheikh, Mian Zahid Javed and Dr. Shahid Raza spoke on the occasion and threw light on the issues hampering exports to and imports from Jordan. Both the sides agreed that lack of trade-related information was hitting the business activity hard. Unless and until dissemination of sector-specific information is ensured to right people through a tailor-made mechanism any further improvement in economic relations would be day dreaming. There was also a consensus among the participants that exchange of business delegations between the two sides would be focused with new vigor. The Ambassador-designate to Jordan Attiya Mehmood said that Jordan has a very large scope for Pakistani goods particularly daily-use items including leather garments, shoes, fresh fruits, rice and vegetables. Pakistani business community should come forward and initiate joint ventures with their Jordanian counterparts. Speaking on the occasion, the LCCI Acting President Ijaz A. Mumtaz said that the present scenario demands that developing economies could no longer bury their heads in sand and avoid realities. The only way out is increased economic activity and preferential treatment amongst us for mutual progress. The developed world is benefiting a lot in its economic pursuits due to collective participation, whereas we are not collaborating with each other in spite of having deep-rooted attachment with each other. He said that Pakistan and Jordan needed to strengthen their ties at the private sector level also. The present state of bilateral trade is not healthy and does not portray the picture according to the potential and needs of the two countries. He said that the exports to Jordan comprise rice, fruits & vegetables, cotton, cotton yarn & fabrics, sesame seeds, surgical instruments, matches, made up articles of textiles, fish & fish preparations but these form a very little fragment of Jordans imports of these commodities from rest of the world. It is surprising to note that while Pakistan is a producer of finest quality of fruits, vegetables, textile products, leather products, surgical goods etc and its prices are also reasonable Jordanian importers are meeting their requirements for these commodities from rest of the world. Imports from Jordan consist of natural calcium phosphates, potassic salts, di-ammonium phosphates, aluminum waste and scrap, petroleum and petroleum products.