OUR STAFF REPORTER LAHORE - The University of Veterinary and Animal Sciences Vice Chancellor Prof Dr Muhammad Nawaz has said that it is high time for the scientists to make research in agriculture and livestock sectors so that they meet public requirements with regard to milk, meat and eggs. He was speaking during a workshop on Media management for Livestock Extension Services on Tuesday at university conference hall. The function was organised by Livestock Dairy Development Department (L&DDD) in collaboration with University of Veterinary and Animal Sciences. L&DDD additional secretary Khalid Awais Ranjha, Director General (Ext), Dr Irfan Zahid, director communication Dr Israr, renowned journalist Sajjad Mir and UVAS director Institute of Continue Education Dr Aneela Zameer Durrani also spoke on the occasion. Prof Dr Muhammad Nawaz said 'that the majority of the livestock farmers have no land but have three to four animals. Dr Nawaz said, We have to approach such community and provide them extension services to increase the milking potential up to 20 litres. He categorically said, 'University is making utmost effort to boost the livestock sector. But the thing is that electronic and print media give very short space to such growing sectors. The media has to chalk out a strategy for the welfare of the small farmers and launching a series of programmes on livestock and animal reproduction. Dr Aneela delivered a comprehensive presentation in which she explained the success story of extension services including Uganda, India, Chili, Zimbabwe, and Malaysia. She said that the most of the research on extension side is not developmental. She urged the livestock department to launch an effective media campaign. Dr Aneela said that transfer of technology should be demonstrated to farmers with the presence of media.