ISLAMABAD - Wheat flour of substandard quality is being sold at a price of Rs 45 per kilogram in the market across the country and is making harder for the poor masses to meet both ends. It seems that the government has failed to control not only the price but also the quality of the wheat flour being sold in the market. Even at aforementioned price, the wheat flour is not easily available and the consumers have to wander a lot in search of the product. The flour mills are not supplying the wheat flour in the market as per demand and people are purchasing the product from the small local chakis, which can't provide enough production to the masses, TheNation reliably learnt. Sources told that the wheat flour was being sold at Rs 45 per kg in the NWFP, Rs 35-40 in Sindh and Balochistan and Rs 25 in Punjab. Sources also revealed that the reason behind this shortage and inflationary price of the product was the rift between flour mill owners and the government. The flour mills have a view that they are unable to sell the product at a price given by the government that was Rs 410 per 20-kilogram bag because they would have to suffer loss if they sell the product on the given price. Mainly the Punjab province plays the important role in the food sector and the Punjab government is not ready to bow and insisting to sell the product on the given price. According to official sources, the flour mill owners' point of view is justified to some extent as the figure calculated by some officials also prove that flour mills can't sell the product at a price less than Rs 480 per 20-kilogram bag. Official sources revealed that many flour mills had closed their operations in Sindh because some culprits in the provincial government were blackmailing them in the given situation and were demanding bribe for issuance of wheat to them. All this is worsening the wheat flour crisis in the province. The sources also told that Punjab had still maintained ban on the inter-provincial wheat movement and the situation in other three provinces could get better by lifting this ban. The officials from Punjab showed the reservation that they were annoyed from wheat smuggling to Afghanistan through frontier border and the NWFP government had failed to stop it. So they said that the Punjab government wanted the NWFP government to calculate its food demand and present it to the federal government and get the supply through federal government and after that the NWFP government would be responsible to meet the food requirements of its masses. Opening the borders of the Punjab for the free movement of the product would increase the smuggling activities and country could suffer more than the current situation, officials maintained.