We live in a rapidly changing world as a result of great technological advancements made in the field of information technology. Information sharing has become speedy and more available. This advancement has also helped media grow and bring many positive changes around the globe. In a democratic set-up, the responsibilities of media increase. Not only it increases the dissemination of information thus raising the level of awareness in public but it serves as a bridge between people and the govt thus allowing interaction between the two. Pakistani media is trying to enlarge its sphere rapidly but is yet to realize its full potential in promoting an informed citizenry. Although Pakistani media enjoys considerable freedom compared to the past but there are many posts to cross before Pakistani media can play its true role in shaping an informed and dynamic society. ZEESHAN KHAN, Islamabad, October 13.