KARACHI (PR): Pakistan’s largest basmati rice exporter, Matco Rice has announced the launch of Falak Brown Rice to cater to the growing demand of its health and taste conscious consumers across the globe including Pakistan.

The launch was held at an event where the company, in continuation of its effort to improve the lives of persons with disabilities, signed an MoU with Network of Organizations Working for People with Disabilities, Pakistan (NOWPDP).

The MoU was signed by Jawed Ali Ghori, Chairman, Matco Rice and Amin Hashwani, Chairman, NOWPDP. As per the MoU, Matco Rice will share the profit that is earned through the sales of Falak Brown basmati rice for NOWPDP’s social welfare projects.