Staff Reporter

LAHORE

Coveted couture house Ammara Khan is set to showcase her collection, Memoirs from a Moonlit Garden, on the final day of the prestigious PFDC L’Oréal Paris Bridal Week 2015.

Memoirs from a Moonlit Garden is inspired by a memorable moonlit rendezvous, in the wild garden of a bygone September. It marks the beginning of an eternal love. Romantic, feminine and fairytale like are the three words that best describe Ammara Khan’s #PLBW2015 presentation. There is a lady- like elegance harmoniously blended with a contemporary design philosophy to bring forth a collection that is timeless.

Delicate wisteria and rose motifs cover yards of sheer lace and tulle. The embellishment is predominantly silver, strewn upon with sparkling crystals to recreate the magical atmosphere of the wild garden as it comes to life when the moonbeams light up the night. Indeed Memoirs from a Moonlit Garden promises to be a showcase of luxury and classic glamour, the quintessential essence of Ammara Khan.

Meanwhile, Misha Lakhani announces her bridal showcase in Lahore at #PLBW2015, followed by the launch of her ready to wear flagship store in Lahore, open to the public as of September 21st 2015. It is located at 12-A-III Mehmood Kasuri Road, Gulberg III. This is the second standalone Misha Lakhani boutique in Pakistan.

Speaking about the store launch and the brands participation at PFDC L’Oreal Paris bridal week, Misha Lakhani has said; “PFDC L’Oreal Paris Bridal Week is a very professional platform and the bar is raised every year; it just gets better and better which is why we consistently show at this platform.

Further, our label has grown exponentially within bridal wear, formal wear and pret a porter in these last three years and to this end, this September also marks the launch of our flagship store in Lahore, of which we are delighted. It is our first step towards regional growth, of which our patrons can expect more with the soon to be launched Misha Lakhani e-commerce platform.”

Moreover, with two consecutive nominations for the International Woolmark Prize [IWP] within the India and Middle East Nominees for 2015/16 and two nominations for this year’s Lux Style Award 2015 [Best Fashion Design Prét and Bridal], Sania Maskatiya announce the showcase of their fall/winter bridal and trousseau collection, “Afsaneh” on day 1 of the 5th PFDC L’Oréal Paris Bridal Week.

For this showcase, Sania Maskatiya also announces their collaboration with renowned jeweler Reama Malik of GOLD as the official jewellery partner with Nine West as the collections’ official footwear partner and an exclusive music-mix by Dj Shah Munir.

“Afsaneh” draws inspiration from the grandeur of times bygone and celebrates the sub continents’ rich cultural heritage by combining centuries old embroidery techniques with luxurious fabrics. “Afsaneh” endeavours to stay true to the brands signature aesthetic of presenting a host of separates in both contemporary and traditional silhouettes in contrasting patterns and materials of rich jewel tone velvets, brocades and whimsical nets.

The collection consists of intricate thread work techniques of zardozi, aari, and shimmering textures of sequins and beadwork that have been employed to evoke the romance of the East and to present a unique take that aspires to appeal to the modern bride.

“Afsaneh” will be available for custom order at the House of Sania Maskatiya bridal studio, immediately following its runway debut.

The Sania Maskatiya brand is best known for their versatile, specialised prints, textile design based on pure fabrics, unique colours, and fine craftsmanship. The brand has rapidly expanded both nationally and internationally. In Pakistan the brand hosts three stand-alone stores each of which is located in prime shopping locations both in Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence; to that end Sania Maskatiya has been shortlisted for the coveted International Woolmark Prize for the second consecutive time this 2015 with two nominations at Lux Style Awards 2015 for the Best in Fashion Design Prét and Bridal categories and is one of the first brands from Pakistan to have staged a solo showcase at the Lakme Fashion Week in 2014. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists.