LUX Style Awards nominations announced

KARACHI - The LUX Style Awards have announced the entertainment nominations for the 8th LUX Style Awards. This includes nominations in the 15 categories of film, television and music. The TV nominations were a surprise as major entertainment channels like Geo and Indus had no nominations as their submitted serials fell outside the parameters laid down for the TV categories. Nominated serials are expected to run for a specific length of time during the awards year - 2008 - and also of a certain specified duration. ARY, Hum TV and One TV scooped the nominations in the 4 satellite TV categories. PTV and ATV shared the terrestrial nominations. In the music category, the music jury eliminated the Best Live Act category, as there had hardly been any concerts during 2008. In its place came the Music Director/Producer category to honour those musicians who worked on other vocalists albums as director/producer in the ages old tradition of sub continental music. In its first year the Best Music Director/Producer category has three nominations and the final winner will be decided by the music jury. Best Music Album, Best Music Video Director and Song of the Year will all be decided by the votes of viewers. The annual LUX Style Awards for excellence in cinema, TV, music and fashion is an event held by Unilever Pakistan to honour the talent in the field of entertainment and fashion. Voting for the categories will begin in April and continue through May till June.